Venture Capitalists See Profit in Prayer as Religion Apps Attract More Than $175 Million in Investment

Tech investors have discovered religion—or at least religion apps.

In 2021, venture capitalists poured more than $175 million into a handful of software companies developing spirituality tools for smartphones, betting big that tech startups can find a way to make a profit off of prayer, daily devotion, Scripture meditation, and Bible reading.

Prayer and spirituality apps aren’t new. They’ve existed almost as long as smartphones. But they didn’t attract this much capital until recently.

Ten years ago, the amount of venture funding invested in religion apps was negligible, coming in at less than $100,000. By 2016, that number had climbed to $6 million, and by 2019, tech investors put about $1.30 out of every $10,000 they invested in startups into religious apps.

Last year, as tech startup funding grew to a record $600 billion, investors put nearly $3 out of every $10,000 toward religious apps.

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Source: Christianity Today