The pro-life movie “Unplanned” earned double the box office sales expected for its opening weekend, even while dealing with apparent censorship on social media.
Based on the life of Abby Johnson, a former Planned Parenthood clinic worker turned anti-abortion activist, the movie raked in approximately $6.1 million over the weekend.
This was twice the expected ticket sales, and makes “Unplanned” the third biggest opening weekend film by Pure Flix, behind 2014’s “God’s Not Dead” ($9.2 million) and 2016’s “God’s Not Dead 2” ($7.6 million).
Deadline Hollywood labeled the success of the pro-life film “remarkable” since the movie was rated R and was not able to run ads on most of the major cable networks.
Pure Flix CEO Michael Scott said in a statement released Sunday that his company was “very happy for the success of this film.”
“To bring the story of Abby Johnson to audiences and have them show up in such large numbers shows how the topic of abortion is so important to bring to audiences,” stated Scott, as reported by The Wrap.
“We hope that those on both sides of the debate will see ‘Unplanned’ and begin to have their own dialogue. This film can be that spark to bring more hearts and minds to understanding the value of life.”
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SOURCE: Christian Post, Michael Gryboski