The Afters blew fans away yesterday morning with the premiere of their highly-anticipated new music video for “Live On Forever.” The band debuted the video for their latest single exclusively on their website and spent time hanging out with fans online in celebration.
Produced by Nathan William, the visually stunning video captures the concept behind the single “Live On Forever,” which points towards the hope and promise of heaven. “Losing the people that you love is one of the most painful things of this life,” says lead singer Josh Havens, “but this life is not the end, and we were made for so much more than just this world.”
The song continues to build momentum at radio climbing this week to top 3 at Hot AC, No. 11 on the National Christian Audience chart, No. 13 at AC Monitored and No. 10 on the AC Indicator chart.
“Live On Forever” is now available through iTunes, Amazon and Spotify and is the title track from the band’s forthcoming fifth studio album, set to release later this spring (which has been pushed back from its original release date of February 12).
About The Afters
Texas-based, four-piece band The Afters were propelled into the national spotlight with their INO/Sony Music Label Group debut I Wish We All Could Win. The project spawned the swirling, melodic hit “Beautiful Love,” earning the band an enthusiastic following when the song was selected as the theme track for MTV’s “8th and Ocean.” “Beautiful Love” was also the most downloaded track of 2006 on the iTunes ® Inspirational charts and garnered the band an mtvU award. The Afters’ sophomore release Never Going Back To OK (INO/Columbia Records) debuted in the Top 50 on the Billboard Top 200, and proved to be a sensation on the silver screen with “Grey’s Anatomy” (ABC), “Dr. Phil,” “Army Wives” (Lifetime) and “Rachael Ray.” The band’s third record Light Up the Sky bolstered two No. 1 radio hits, as well as placements on “The Biggest Loser” (NBC) and “You Deserve It” (ABC). A slew of media including Rolling Stone, Seventeen.com, E! News Live, TV Guide, Premiere Radio and more also picked up on covering The Afters. The band released its fourth studio album, Life Is Beautiful in April 2013 via Fair Trade and is currently in the studio recording their fifth studio album, Live On Forever, set to debut spring of 2016.
Get Connected With The Afters:
Website // www.theafters.com
SOURCE: The M Collective