YouVersion Bible App Sees Increase In Bible Engagement Over Easter Weekend


The Bible App by YouVersion recorded a 248 percent increase in Easter story reading in countries around the world this week. The U.S., South Africa, Brazil, Great Britain and South Korea were the top five countries reading the Bible during Holy Week. The countries that experienced the largest growth in readership from Easter 2014 to Easter 2015 included South Sudan, Lithuania, Palestine and Niger.

This increase confirms the trend, which Hollywood has reflected during the past year, that people around the globe are becoming more intrigued about God. With the rise of films like Noah and Exodus and the debut of miniseries A.D. The Bible Continues, YouVersion’s data supports the idea that interest in the Bible is on the rise.

“Over the past year as shows like A.D. and Finding Jesus have piqued culture’s curiosity about the Bible, YouVersion has seen a spike in user engagement globally,” said Bobby Gruenewald, founder of the Bible App. “It is an exciting time of expansion and reach as the Bible takes the spotlight in America and becomes available to previously unreached people groups, making exploration of the Bible more readily available in all countries.”

The most popular verse of Easter weekend read around the world was Romans 5:8, “But God showed his great love for us by sending Christ to die for us while we were still sinners.” Brazil, Mexico and Indonesia were among the countries where the top verse was shared the most. The second most-shared verse of the weekend was John 11:25-26. One of the most popular forms of sharing was through the app’s image sharing feature, with more than 1 million Bible verse images created by users during the past month.

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SOURCE: Demoss Group
Amy Crouse

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