How Hollywood Is (Unintentionally?) Promoting Christianity

(Illustration | Image courtesy Twentieth Century Fox)
(Illustration | Image courtesy Twentieth Century Fox)

Films with faith at their core were so numerous in 2014 that cultural commentators dubbed it Hollywood’s “year of the Bible.” In fact, more biblical blockbusters were released in the last 12 months than in the previous 12 years combined. And because religious audiences continue to buy tickets for these films, we can expect to see more and more spirituality and sacred scripture on the silver screen.

This year, Lionsgate is expected to finally release Mary, a prequel to Mel Gibson’s smash hit Passion of the Christ. Warner Brothers is reportedly luring Brad Pitt to a starring role in a film about Pontius Pilate, the Roman governor who ordered the crucifixion of Jesus. And Will Smith will star in The Redemption of Cain, a retelling of the biblical Cain and Abel story with a vampire twist.

The odd pairing of faith and film is the ultimate irony. The entertainment industry is famously liberal and secular. And yet, it is investing millions to promote Christianity on a scale that a televangelist could only dream about.

Faith-based entertainment does indeed appear to be driving interest in the Bible. Following the release of History Channel’s wildly popular mini-series The Bible, a Barna Group study found that 18 percent of adults nationwide reported an increase in Bible engagement. Among those who experienced an increase, 25 percent said that viewing the mini-series or religious media conversations had an influence.

Or consider YouVersion’s Bible App for smartphones, which has experienced large increases in traffic following various faith films’ releases. After Noah opened, the app experienced a 300 percent increase in views of the Noah narrative in Genesis 6 (765,079 opens globally). During the debut of Exodus, the app experienced increases in opens of the first 14 chapters of Exodus, which feature the story of Moses and the liberation of the Jews. Some chapters were up as much as 33 percent compared to the previous weekend. The app also saw increases in Bible engagement following the opening weekends of Son of God and Heaven is For Real.

Why the correlation between faith films and renewed interest in faith? Perhaps it’s because films and faith are both driven by story. The center of the Christian faith is not a set of doctrines or logical arguments — though such things are important! — but rather a series of narratives that make up a single meta-story. Over the centuries, the retelling of these tales has propelled the faith forward.

As one of the preeminent Christian thinkers of the 20th century, Richard Niebuhr, once wrote, “The preaching of the early church was not an argument for the existence of God nor an admonition to follow the dictates of some common human conscience…. It was primarily a simple recital of the great events connected with the historical appearance of Jesus Christ and a confession of what had happened to the community of disciples.”

Christianity survives and spreads by the recital of its central stories. And Hollywood — with a podium bigger and a microphone louder than perhaps any others in the world — is now retelling and spreading these narratives. This very naturally — even if unintentionally — increases engagement with the Bible itself.

But in addition to what these films tell, we must consider how they are used.

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SOURCE: The Week
Jonathan Merritt

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