Philadelphia is home to a rapidly growing grassroots movement to tackle vulgar lyrics in hip hop music.
A Grammy award winning songwriter is leading the effort, starting with urban radio stations right here in Philadelphia.
Philadelphia-bred producer Carvin Haggins began his career as a hip-hop artist and then worked in urban radio.
Mentored by DJ Jazzy Jeff, he’s collaborated with superstars like Will Smith and Justin Timberlake.
But as an artist, father and citizen, he says he feels compelled to speak out against the lyrics broadcast over the air on local urban radio.
He believes these lyrics are having a negative impact on the African American community.
“It’s degrading it’s, disrespectful, it’s misogyny,” Haggins says, “it promotes gun violence, it promotes drug abuse, it promotes suicide and our kids are listening to this 24 hours a day.”
So Haggins took action, launching the website “www.RageAgainsttheRatchet.com” calling out Philadelphia’s urban radio stations for playing risque lyrics.
“Radio is the gatekeeper, they are the ones that bring the music directly to the people,” says Haggins, “if they promote it long enough, if they play it long enough, people will take it. They are going to have to change what they are giving or go out of business.”
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