On Easter weekend, Diogo Morgado portraying Jesus Christ is on screens everywhere.
Morgado is the star of Son of God, by executive producers Mark Burnett and wife Roma Downey, which continues to thrive in theaters, pulling in $59 million since its debut Feb. 28.
Downey believes there will be a “spike” in attendance at theaters this weekend because of the spiritual holiday for a film that has already proved a box-office force.
“People are in that head-space and in that heart-space. It’s that time of the year where people are much more reflective and much more open to connecting with their faith,” says Downey. “People come together with their families to celebrate Easter. What better way to celebrate than to spend a few hours going on the journey of Christ’s life.”
The theatrical film originated from the History Channel series The Bible, which was also by Burnett and Downey. That series, which covers the Old Testament and New Testament, will also be re-airing this weekend. Morgado’s The Bible performance as Jesus will air over Easter Sunday on the channel.
Downey predicts Son of God and The Bible will become staples of Easter holiday viewing just as The Ten Commandments (1956) and The Greatest Story Ever Told (1965) are annual staples.
“Both of those are fantastic viewings, but they are dated,” Downey says of the older productions. “For this generation of moviegoers, this is an opportunity to breathe fresh visual life into the story of Jesus.”
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