Samsung Set to Start Delivering Curved Ultra HD Displays

(Photo: Samsung)
(Photo: Samsung)

New curved Ultra HD displays from Samsung seek to recreate immersive effect found in movie theaters.

Samsung is set to begin delivering its curved Ultra HD displays and content to watch on the better than-HD sets.

At a product unveiling Thursday at the Guggenheim Museum — chosen for its architected curves — the Korean electronics giant announced its first curved Ultra HD displays, the 55- and 65-inch U9000 model displays, would be arriving in stores later this month. The sets are priced at $3,999.99 and $4,999.99, respectively. A 78-inch model, priced at $7,999.99, is due later this year.

Also arriving at retailers this month: 55- and 65-inch flat-panel Ultra HD displays (model U8550, for $2,999.99 and $3,999.99). Due in May are additional flat displays 50-inches to 75 inches ($2,499.99- $5,999.99).

These sets all come in at lower prices than Samsung’s initial 85-inch set, which still retails for about $40,000.

The 105-inch curved UHD display that got a lot of attention at the Consumer Electronics Show in January, is due in the second half of the year (no price announced).

The benefits of Ultra HD, sometimes referred to as Ultra HD 4K, is four times the resolution of current HD displays. Adding in the curved twist “makes you feel like you are part of the action,” said Dave Das, vice president of home entertainment marketing at Samsung.

Samsung Electronics America President Tim Baxter hopes the curved models will add sizzle and sex appeal to a TV category that — in more ways than one — has gone flat.

According to Samsung’s own consumer research, a strong majority of viewers prefer curved to flat, and are willing to pay a premium of $600 or more.

Ultra HD sets will also upscale current HD content — on broadcast TV and Blu-ray Discs — to higher resolutions. And Hollywood has begun producing movies and TV series in Ultra HD quality.

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Edward C. Baig and Mike Snider

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