Jay-Z promised to deliver new rules with "Magna Carta Holy Grail," and, depending on who you ask, the man held true to his word.
The 43-year-old artist released his 12th studio album via app to one million Samsung customers starting at midnight July 4 (albeit not without some technical issues), and the RIAA did in fact revise its standing on digital platinum certification ahead of "Magna Carta's" arrival.
Hov also managed to pull off an impressive promotional feat, having the album cover for "Magna Carta" displayed alongside one of the actual Magna Carta documents at Salisbury Cathedral.
So the marketing has been top-notch, that much we know. But what about the music? Early reactions to the 16-track album have been positive, but critics warn that Jay's latest isn't quite as progressive as his campaigning would lead you to believe.
"During it's two-week build up, innovative roll-out and clever ad campaign, 'Magna Carta Holy Grail' promised something new and inventive to one million Galaxy smartphone users, though it is unclear to what degree it actually delivered," MTV says. "No matter the case, what the album actually contains is the same old recipe which has made Jay-Z so brilliant beginning with his 1996 debut 'Reasonable Doubt.'... [No] matter how futuristic your music distribution methods becomes, banging beats and choice rhymes will always remain timeless."
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