Ted Cruz, the Republican senator-elect from Texas who's replacing retiring Sen. Kay Bailey Hutchison, knows he doesn't quite fit certain molds found in Washington.
"I'm something that's not supposed to exist: An Hispanic Republican," he said Thursday.
But it's precisely that background and his grass-roots appeal that make him attractive to a Republican base that's hastily seeking to adapt to the nation's changing demographics.
According to election exit polls, 10% of the 2012 electorate was Hispanic, marking the first time the voting bloc reached a double-digit figure. In 2008, they represented 9% of the vote. President Barack Obama overwhelming won Hispanic voters, 71% to 27% over GOP candidate Mitt Romney.
Speaking to a crowd of conservatives at the American Principles Project gala in Washington, Cruz offered his own post-mortem analysis of the GOP's big election loss. He said Republicans "didn't win the argument" on the contraceptive debate and the so-called war on women.
"But far more important," he said, pausing, "was 47%."
Perhaps the shortest catchphrase of the election, "47%" has made both parties cringe. Romney took a shellacking from Democrats, as well as some Republicans, after he was secretly recorded saying that nearly half of the country is "dependent" on government and consider themselves victims. Those people, he said, are the ones who would automatically vote for Obama.
Cruz, whose father came from Cuba, said such remarks were "antithetical" to the country's founding principles.
"We embraced in that comment the Democrat notion that there is a fixed and static pie: the rich are the rich, the poor are the poor, and all that matters is redistributing from one to the other," Cruz said.
In the days since the election, more Republicans have been frank in their criticism, arguing that Romney portrayed the GOP as a party too willing to write off half of the country.
Louisiana Gov. Bobby Jindal, a former surrogate for Romney, sharply criticized Romney's comments after the election, especially after the former GOP nominee expanded his remarks on a private call with donors, arguing that Obama had offered policy "gifts" to certain minority groups.
"I absolutely reject that notion," Jindal said at the Republican Governors Association conference in Las Vegas. "I think that's absolutely wrong."
He went on to say that Republicans need to chase after 100% of the votes, not just 53% - a thinly veiled swipe at the "47%."
"I don't think that represents where we are as a party and where we're going as a party," he continued. "That has got to be one of the most fundamental takeaways from this election."
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