In a recent interview with Pastor Levi Lusko, Brant Cryder, the president of Yves Saint Laurent North America, shared how finding God fueled his love for both fashion and people.
Cryder appeared on Lusko’s Youtube channel in his series called “War With Friends,” where he interviews his friends while playing the card game War.
Cryder, who has been the president of Yves Saint Laurent North America for the past 10 years, shared with Lusko how he found God at a Promise Keepers event in 1996, after spending years “searching” for something to fill the void in his heart.
“I kept looking for an answer, and I would find a friend group, but my thirst wasn’t quenched,” Cryder shared. “Ironically enough when I had an encounter with Promise Keepers in Denver, Colorado, I had a massive, divine experience.”
He explained how he would go to music festivals, and raves and they would temporarily fulfill him, but when the sun would come up that feeling of emptiness would still be there.
“I was standing on the field, July 1996, the sun was setting behind the white horse,” Cryder said, setting the scene. “I began weeping uncontrollably, I was not a cryer, and I heard a voice whisper to me, ‘I’m the answer that you’ve been looking for’.”
At that moment he gave his life to God, not knowing how it would be changed forever.
“I gave my life over to God at that point, and it changed my life forever. I went on this radical pursuit of Him, and that’s when it started for me,” Cryder shared.
“What I love so much about it,” Lusko responded, “is that it wasn’t like now that I’ve met Jesus, the fashion passion has to go away because that was the trajectory, and love and a natural ability that you fostered, that now only got better with Christ. Here you are now, from growing up in the midwest to working at Abercrombie, to leading Yves Saint Laurent, and to think about the impact and influence you have.”
“It didn’t mean, now that I have Jesus I have to get a job at a Baptist church, and all of that goes away,” Lusko added, speaking about Crydes career in fashion.
Lusko explained that he has a passion for Christians living out their faith, and their Christ-centered missions in all walks of life, whether that be in a ministry-career, or in a career like Crydes.
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