Remodeled LifeWay Christian Store to Be ‘More Than a Place to Buy a Book’

Guests who come to a newly remodeled LifeWay Christian Store in the Nashville area will be greeted with a new message adorning the side of the building: “Fearfully and wonderfully made.”

While the phrase from Psalm 139:14 refers to God’s glory reflected in the human body, it’s also fitting given the intentionality LifeWay has brought to the fresh concept meant to redefine the in-store experience.

“Our objective in the redesign was to create a space that’s more than just a place to buy a book or a gift,” said Shawnna Simpson, director of store experience. “We wanted to create a place where people can explore, discover and connect — a place focused on helping customers navigate their faith journey.”

Simpson said LifeWay is gathering customer feedback on the new concept and design at its store in Franklin, Tenn., to determine which elements may be expanded to other stores.

One of the notable features of the redesign is The Journey Wall, a display that spans the length of one side of the store and features resources for key moments in a Christian’s life.

Roger and Carla Kurinsky of Chicago were among the first guests to make use of The Journey Wall. Visiting a friend in Nashville, the Kurinskys stopped by the store to purchase a gift in honor of their friend’s new home. They were drawn to the “New Beginnings” section of The Journey Wall and found a plaque with Scripture on it to fit the occasion.

“We got into town last night and happened to see the store driving through the rain and thought we needed to come back when it was open,” Roger said. “It’s a beautiful store.”

The remodeled LifeWay also features a designated workshop and Bible study area for guests to build connections through groups. The area already has hosted several in-store events including women’s Bible studies and workshops on how to use Bible commentaries and concordances as well as how to minister to one’s neighbors. This section of the store is equipped with a 65-inch TV, DVD player, adjustable seating arrangement and a pullback partition for privacy. Churches and other groups also can reserve the space for studies and meetings.

Guests who use the store’s Bible study space can treat themselves to a beverage and snack from The Well, an in-store coffee shop and café that uses its profits to create sustainable solutions to global poverty.

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Source: Baptist Press