Generation Z Americans Love Snapchat, Instagram, & Youtube Mobile Apps

Generation Z (16- to 24-year-olds) is considered America’s first “digitally native” generation. These younger Americans frequently use mobile apps and social networks, but they mostly avoid Facebook (NASDAQ: FB), which is more popular with millennials.

Last year, a Piper Jaffray survey found that only 9 percent of teens considered Facebook their preferred social media platform. The vast majority preferred Snap‘s(NYSE: SNAP) Snapchat, as well as Instagram, which is owned by Facebook.

A large number of Gen Zers are also devoted to Alphabet‘s(NASDAQ: GOOG)(NASDAQ: GOOGL) YouTube, which is technically a social network. Last year, an AdWeek survey by Defy Media found that 50 percent of Gen Zers couldn’t “live without” YouTube. A more recent survey by VidMob revealed that more than half of Gen Zers had increased their usage of YouTube, Snapchat, and Instagram over the past year.

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Source: USA Today