According to a recent poll conducted by Techpinions, a technology research group, 9% of a sample of 1,000 people surveyed said they had deleted their Facebook page in the wake of revelations that Cambridge Analytica used the personal data of 87 million people in its work for the Trump campaign.
This revelation, brought to the attention of the media by whistleblower Christopher Wylie (who promptly saw his own Facebook account deleted by the company shortly after the New York Times and the Observer published the initial exposes), ignited an international scandal about how Facebook collects, stores and utilizes the personal data of its users to target advertisements – a business that has transformed Facebook into perhaps the most profitable company of its size in the history of capitalism.
While Facebook insists it doesn’t “sell” data to advertisers, for years, the company allowed third party app developers nearly unfettered access to this data to build apps that could be integrated with the platform (Farmville, anyone?).
The scandal led to the hashtag #DeleteFacebook to trend on Twitter, and also inspired one of the co-founders of WhatsApp, a company that was bought out by Facebook in 2014 for the astronomical sum of $19 billion, to declare that “it’s time” to delete Facebook.
SOURCE: Tyler Durden