The track, whose hook is a tribute to the “Mama, there goes that man” meme made famous by NBA-player-turned-broadcaster Mark Jackson, is the second placement for the song on the network. It was also used on ESPN’s “First Take” show that broadcast from each of the home cities of the 2017 NBA Finals and will continue to run there throughout June.
“What thrills me the most about this partnership is that ESPN told us they specifically chose the track because of its message,” Rawsrvnt said. “It’s bold, but from a believer’s point of view, and is obviously something they know connects with their core audience.“
“There Go That Man” is from Rawsrvnt’s recently-released Shut It Down EP and features Houston rap veteran Lil Raskull.