Netflix Is Causing Hotel Porn Viewing to Plummet

(COURTESY OF ENSEO)

(COURTESY OF ENSEO)

Still think that sex sells? Think again: On average, only one percent of occupied hotel rooms order paid VOD on any given day, and 90 percent of the profits from those transactions are for adult entertainment. But hotels that replace VOD with Netflix, 40 percent of rooms stream something from the service on average.

That’s data from hotels around the world gathered by Enseo, which has been in the business of supplying technology for in-room entertainment for 17 years, and the company’s technology has powered many traditional hotel room entertainment solutions. Which is why Enseo CEO Vanessa Ogle has a tough message for hotel operators these days that they’re resistant to hearing: Get rid of all the porn, and replace it with Netflix instead.

“It’s a hard conversation,” Ogle said during an interview with Variety at CES in Las Vegas this week. That’s because premium video in hotel rooms has historically generated some serious revenue for hotels, and most of that money comes from adult fare.

But Ogle argues that it’s just not worth it — and has some numbers to back it up. Not only is Netflix a lot more popular than paid adult fare, consumers that find Netflix on their hotel room TV also tune in for much longer than they use other sources of content. The average news or sports viewing session in a hotel room lasts 14 minutes, said Ogle. The average Netflix session comes in at 90 minutes. Overall, Netflix ranks within the top three networks in any of the hotel rooms that it is available in, she said.

Last summer, Enseo struck a deal with Netflix that allows the company to integrate Netflix’s app into the TVs of hotel rooms worldwide, and now has the app up and running in more than 100,000 hotel rooms around the globe, including big properties like the Cosmopolitan in Las Vegas. Enseo’s solution asks customers to sign in with their own accounts to access their recommendations, and also comes with a Netflix button on the in-room remote control.

Enseo isn’t the only company looking to bring Netflix and other streaming services to the hotel room. Some competitors use solutions based on Google’s Chromecast technology to do the same, but Ogle said that her company instead opted to build its own technology, and directly integrate streaming apps.

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SOURCE: Variety

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