Wi-Fi, Not Nightstand Bibles, Is the New Religion at Hotel Rooms Across the U.S.

Pray for an upgrade. (Riccardo Guerrini/Flickr, CC BY-NC-SA 2.0)
Pray for an upgrade. (Riccardo Guerrini/Flickr, CC BY-NC-SA 2.0)

Hotel guests are seeking a connection with something they cannot see. But no longer of the spiritual kind.

Religious materials, particularly Bibles, have been a nightstand staple at American hotels for decades. Yet innkeepers are now ditching holy books for more modern amenities.

A survey conducted by the American Hotel and Lodging Association and hotel research firm STR found that just 46% of American hotel rooms included religious material in rooms, less than half of what it was a decade ago.

But hotels, faced with increased competition due to a building boom and competition from Airbnb, are trying to appease the modern traveler—a fickle customer and a noted workaholic. For many travelers these days, rooms with no Wi-Fi access would be unthinkable. Nearly all—98%–of the 8,000 respondents in the survey said their properties had in-room wireless internet, up from 82% a decade ago.

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SOURCE: Quartz
Leslie Josephs

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