If your church is suddenly overtaken by millennials with their heads stuck in their phones, you can thank Pokemon.
Yes, Pokemon. The Nintendo-owned franchise, which produced colorful cards and later video games, is back — this time luring young adults out of their apartments and into museums, parks and places of worship.
How? Technology, of course. Pokemon’s newest iteration is a free augmented reality app that brings its now-adult fans’ fantasies to life.
The app uses players’ phone GPS to locate where they are, then makes Pokemon appear on the phone screen in real-life locations so players can “catch” all 151 virtual creatures.
The app has become a viral sensation among teens and young adults, overtaking Tinder on Android and on course to beat Twitter in daily users. Millennials are walking around with their phones, finding “PokeStops” and “Gyms” at local places of interest: libraries, parks, art galleries, subway stations, zoos and more.
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