The Newsboys were hardly newcomers in the music business when they scored the film licensing hit of a lifetime in 2014.
The Christian band from Australia had been around for about 30 years when they licensed “God’s Not Dead,” — the title track of their No. 1 album — for a production company to use for a film with a modest budget.
Now, Newsboys manager Dave Wagner said people in airports and towns across the country recognize the band as the guys from “God’s Not Dead.”
“The film being out there has exposed the band, and their music and message to such a wider audience even though they’ve been around for 30-plus years,” Wagner said.
The success is perhaps the best example yet of the potential bounty that awaits Christian music bands able to secure songs in the soundtrack of a faith-based movie.