Walmart Announces Rival Sale to Amazon’s ‘Prime Day’


The Walmart vs. Amazon fight for retail domination just escalated.

Not one to let Amazon steal the sales spotlight, Walmart will launch a rival sale Wednesday to Amazon’s recently announced Prime Day, including more than 2,000 online exclusive “rollbacks,” Walmart’s word for discounts.

The lower prices on items in categories including electronics, home, baby and toys will last 90 days, the typical time period for rollbacks, which Walmart usually has hundreds of at any given time throughout the year. Starting Monday, Walmart is also reducing the minimum order for free shipping from $50 to $35 for at least 30 days.

Walmart called out Amazon for making its lower prices on Prime Day available only to Prime members, who pay $99 a year to be part of the service that offers free two-day shipping and access to video streaming and music. In a blog post Monday, Walmart said that it is “standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save.”

“We just don’t believe you should pay a fee to get a better price,” said Walmart spokesman Ravi Jariwala.

In addition to the rollbacks and lower free shipping minimum, Walmart also promises “some special atomic deals,” with more details to come later.

Last week, Amazon announced that Prime Day — scheduled for July 15 and billed as a blowout sale bigger than Black Friday — would be held in honor of the e-commerce company’s 20th anniversary. It will include thousands of deals, with new ones as often as every 10 minutes, said Julie Law, an Amazon spokeswoman.

Walmart has been going up against Amazon on multiple fronts recently as the retailers compete for customers and sales. In May, Walmart said it would start testing a Prime-like service this summer, offering unlimited, free three-day shipping to customers for $50 a year.

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Hadley Malcolm

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