Last Sunday, the Charlotte Observer‘s Tim Funk wrote about Elevation Church’s galloping growth.
This week he shared some more information he picked up in the course of his reporting, including why the church uses an orange inverted-V logo instead of the traditional cross you see in most churches.
Elevation CFO “Chunks” Corbett said:
“Our logo represents the resurrection of Christ. But there is no resurrection without the cross. So our logo remembers the cross while celebrating the central purpose of the cross, which is ultimately the resurrection. Just like in a few weeks when churches all around the world will remember what happened on the cross on Good Friday and celebrate the resurrection on Easter Sunday.”
Click here for more.
SOURCE: The Charlotte Observer