Second Single From OXYGEN:INHALE Becomes Multi-Format Rock Radio Hit, Gathers Millions Of Plays Through Spotify, YouTube
THOUSAND FOOT KRUTCH frontman Trevor McNevan rightly surmises that the ‘untraveled road’ sometimes “takes everything,” but today through Monday, music fans can get the band’s hit single, “Untraveled Road” for free from iTunes. On the first day of this “FREE On iTunes” promotion, more than 32,000 copies of the song were downloaded. “Untraveled Road,” which travels up the chart to No. 33 and climbing this week on both Mediabase’s Mainstream Rock and Active Rock charts while hitting No. 11 at Christian Rock, is featured on TFK’s No. 1 Billboard Hard Rock selling album, OXYGEN:INHALE.
“OXYGEN:INHALE nudges Thousand Foot Krutch’s signature fusion of hard rock aggression and hip-hop flow a tad closer to the pop mainstream without compromising the group’s core mission,” lauds iTunes in an editorial review. “Lead singer Trevor McNevan sounds reinvigorated here, coming across as both defiant and reflective…Bassist Joel Bruyere and drummer Steve Augustine combine solid command of the groove with a suppleness that keeps the songs light on their feet even as they pack a wallop.”
In addition to radio airplay and hitting No. 2 on the iTunes Rock Song sales chart, TFK’s “Untraveled Road” is also gathering millions of online streams. Featured this week on Spotify’s Top 100 Rock Tracks and accumulating over 1,000,000 plays on the site, the song further racks up nearly three-quarters-of-a-million views on Youtube.
Likened unto marching orders set to music with vocals delivered with hip hop urgency before exploding into a chorus reminiscent of Linkin Park at their catchiest, McNevan says, “‘Untraveled Road’ is about standing up for what you believe in. It’s about not being afraid to take the first step, or be the first voice. It’s about having the courage to be unashamed, and the faith you need to take a step before you can see the ground.”
Although OXYGEN:INHALE dares to lower the volume on a few songs and allows the melodies and words to soar, tracks like lead single, “Born This Way,” and “Untraveled Road,” are two adrenaline-fueled, “fists-in-the-air” anthems that have been tapped to fire-up the faithful in sports highlight reels. “Untraveled Road” is being featured as the “pump-up” video for the Montreal Canadiens’ 2014-15 season while the NHL’s Ottawa Senators is using it as their 2014-15 anthem. “Born This Way” has similarly been featured on ESPN, NASCAR, Southeastern Conference (SEC) college football games, WWE and more, while picking up over 843,000 views on YouTube.
Featured earlier this month on ShipRocked, TFK was lauded by Loudwire.com, saying, “The last band to round out our first day on the beach was Thousand Foot Krutch, who brought a vigorous set to the Bahamas.” Following ShipRocked, TFK will be featured with Hinder in Green Bay, WI March 14 and headline an Outlaws Saloon event in Columbus, GA April 17 before playing such major festival and park events as Wild Adventures Theme Park (4/18, Valdosta, GA), Northern Invasion (5/9, Somerset, WI), WRBR Festival (6/14, Southbend, IN), Rock Festival (6/27, Green River, WY), East To West Festival (7/3, Moncton, NB), Lifest (7/9, Oshkosh, WI), Hills Alive Festival (7/18, Rapid City, SD), Rock The Desert (8/6, Midland, TX), Heavenfest (8/7, Morrison, CO), Plumas Co. Fairgrounds (9/4, Quincy, CA) and Uprise Festival (9/18, Shippensburg, PA). Watch www.thousandfootkrutch.com for the latest touring updates.
About Thousand Foot Krutch:
Ontario, Canada-bred TFK has been a continuously escalating highlight reel since their formation in 1997. With best-selling albums, nine Active Rock hits and a slew of soundtrack slots, the group has literally infiltrated every facet of pop culture. They continue to receive ongoing ESPN appearances, as well as various NASCAR, MLB, NHL, WWE, NCAA and NFL airings (including the 2010 Super Bowl), along with the “GI Joe” movie trailer, WGN-TV’s “Smallville” and EA Sports’ NHL 2010 and 2013 video games. Remarkably, the three most recent albums, OXYGEN:INHALE, The End Is Where We Begin and Metamorphosiz II The End Remixes Vol. 1 & 2, receive about 358,000 daily views in combined streaming across all of YouTube.
About The Fuel Music
The Fuel Music & Management, LLC, is one of the leading independent distributors of music, CD’s, tapes and vinyl records internationally and enjoys a growing base in artist merchandise sales. Based in Tennessee, the Fuel team brings nearly 50 years of combined music industry experience in record label operations (Furious? Records), record distribution and marketing (EMI Label Group), and artist management for artists ranging from upstart bands to GRAMMY and Dove Award nominated, multi-platinum artists. More information on the company can be found at www.thefuelmusic.com.
SOURCE: Hoganson Media