K-LOVE, the national Christian music radio chain, is launching a multi-platform video channel through a partnership with TAPP TV, the burgeoning subscription-based service that is home to channels for politicians Sarah Palin and Herman Cain.
K-LOVE announced the new agreement on Tuesday when it unveiled the nominees for the K-LOVE Fan Awards, which will take place in Nashville. The partnership includes John Sanders LLC – Sanders co-created and produces the K-LOVE Fan Awards.
TAPP was founded by television executives, but the company seeks to offer super fans a new content-delivery system. The company builds online video channels around popular personalities like Palin and Cain and allows subscribers additional access.
“We are thrilled about K-LOVE TV creating another avenue for fans to connect and go deeper with K-LOVE, their faith and the artists they love,” said Mike Novak, K-LOVE President and CEO.
The service costs $9.95 per month or $99.95 for one year. The K-LOVE channel is expected to launch in March, according to TAPP founder and CEO Jon Klein.
With a weekly audience of 14 million from 47 states, K-LOVE is a force in the Christian music industry. This is a first-of-its-kind foray into a multi-platform delivery system.
“We were really struck by the reach, but also the intensity of the fan connection,” Klein said.
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SOURCE: The Tennessean
Nate Rau, email@example.com