TFK’S “UNTRAVELED ROAD” ADOPTED BY NHL’S OTTAWA SENATORS AS 2014-15 ANTHEM
MONTREAL CANADIENS FEATURE “UNTRAVELED ROAD” IN SIZZLE REEL
TFK HEADLINE “BORN THIS WAY TOUR” BEGINS OCT. 7
Top-selling rock band THOUSAND FOOT KRUTCH consistently records the “fists-in-the-air” anthems embraced by the sports entertainment world to fire-up their faithful fans. The band’s second consecutive No. 1 selling Billboard Hard Rock album, OXYGEN:INHALE, released Aug. 26 through The Fuel Music, is no exception. Although the album dares to lower the volume on a few songs and allow the melodies and words to soar, tracks like lead single “Born This Way,” which became the band’s 15th Christian No. 1 rock hit this week, and “Untraveled Road,” are two adrenaline-fueled tunes already tapped for highlight reels.
Adopted by the NHL’s Ottawa Senators as their 2014-15 anthem, “Untraveled Road” is like marching orders set to music, with vocals delivered with hip hop urgency before exploding into a chorus that reminds of Linkin Park at their catchiest. The Senators will open its season tonight in Ottawa’s Canadian Tire Centre arena with a video featuring the song, as well as feature the track throughout the season. Schedules permitting, TFK will also play “Untraveled Road” live in the arena during a home game this season.
The song is further being used in the “pump-up” video for the Montreal Canadiens’ 2014-15 season, and can be seen at https://www.youtube.com/watch?feature=youtu.be&v=4HTT1UXoeOU&app=desktop.
“This song is about standing up for what you believe in,” says TFK frontman Trevor McNevan. “It’s about not being afraid to take the first step, or be the first voice. It’s about having the courage to be unashamed, and the faith you need to take a step before you can see the ground. The ‘untraveled road’ is symbolism for being at a crossroads, and having to decide which path you’re going to take. Sometimes it takes everything.”
“Born This Way” is similarly being fused into sports programing, featured on NASCAR and Southeastern Conference (SEC) college football games on ESPN through mid-December. The song also continues to climb the Active and Mainstream Rock charts as it picks up over 360,000 views and 4,600+ likes on YouTube. It’s further the third No. 1 song for TFK since the band went independent for the release of 2012’s The End Is Where We Begin, which sparked the Christian No. 1 rock songs, “War of Change” and “Light Up The Sky.”
The success of “Born This Way” and OXYGEN:INHALE is giving a significant boost to TFK’s first headline tour in support of its new album. Launching its “Born This Way Tour” into major markets across the US beginning Oct 7 at Mojoes in Chicago (Joliet, IL), the tour then travels through Houston, Dallas, Minneapolis, Charlotte and many more cities before wrapping up Nov. 9 at Jake’s Backroom in Lubbock, TX. Guest artists featured on select dates include We As Human, Righteous Vendetta and Like A Storm. See www.ThousandFootKrutch.com for the latest tour updates.
About Thousand Foot Krutch:
With featured performances and headlining positions on the summer festival circuit after performing at the premiere festivals Rock on the Range and Rocklahoma for the last two consecutive years, the Ontario, Canada-bred TFK has been a continuously escalating highlight reel since their formation in 1997. With best-selling albums, eight Active Rock hits and a slew of soundtrack slots, the group has literally infiltrated every facet of pop culture. They continue to receive ongoing ESPN appearances, as well as various NASCAR, MLB, NHL, WWE, NCAA and NFL airings (including the 2010 Super Bowl), along with the “GI Joe” movie trailer, WGN-TV’s “Smallville” and EA Sports’ NHL 2010 and 2013 video games. Remarkably, the three most recent albums, OXYGEN:INHALE, The End Is Where We Begin and Metamorphosiz II The End Remixes Vol. 1 & 2, receive about 358,000 daily views in combined streaming across all of YouTube.
About The Fuel Music
The Fuel Music & Management, LLC, is one of the leading independent distributors of music, CD’s, tapes and vinyl records internationally and enjoys a growing base in artist merchandise sales. Based in Tennessee, the Fuel team brings nearly 50 years of combined music industry experience in record label operations (Furious? Records), record distribution and marketing (EMI Label Group), and artist management for artists ranging from upstart bands to GRAMMY and Dove Award nominated, multi-platinum artists. More information on the company can be found at www.thefuelmusic.com.
SOURCE: Hoganson Media