OXYGEN:INHALE BECOMES BAND’S HIGHEST-EVER CHARTING ALBUM, HITS NO. 10 ON BILLBOARD’S TOP 200 CURRENT ALBUMS CHART
ACTIVE ROCK, CHRISTIAN RADIO HOPS ON BOARD SINGLE “BORN THIS WAY” DRIVING IT UP THE CHARTS
SEC PLAYS “BORN THIS WAY” IN COLLEGE GAMES, ESPN TELECASTS
TFK GATHERS RECORD 1.1 MILLION YOUTUBE CHANNEL VIEWS IN AUGUST, 358,000 DAILY VIEWS ACROSS ALL OF YOUTUBE
Modern rock favorite THOUSAND FOOT KRUTCH independently released its first new studio album in over two years, OXYGEN:INHALE, last week amidst 5-star acclaim. This week, the album is the 7th bestselling artist recording in the country as TFK garners its highest ever position on the Billboard Top 200 Current Albums chart at No. 10 while simultaneously becoming the best-selling band on the Top Current Rock Albums chart (just behind the Guardians of the Galaxy soundtrack at No. 1), No. 6 on the Top Internet and No. 1 on the Top Christian/Gospel Albums charts. The recording also spent most of last week at No. 1 on the iTunes® Rock chart and hit No. 5 on the iTunes overall Albums chart.
Driving the successful debut in part is the recording’s lead single, “Born This Way,” which hits No. 34 at Active Rock this week and becomes a Christian Top 5 Rock hit. NASCAR and Southeastern Conference (SEC) colleges also crank up the song’s volume on ESPN through mid-December as the single continues to roar up the radio charts. The song further picks up well-over a quarter-of-a-million views and 4,000+ likes on YouTube pushing TFK’s YouTube channel views to over 1,100,000 last month alone, a record for the band.
Blazing a trail independently, propelling 2012’s The End Is Where We Begin to the top of sales charts and sparking five Active Rock hits and two Christian No. 1 songs, TFK continues to shatter expectations with OXYGEN:INHALE. Reuniting with Aaron Sprinkle, who co-produced 2003’s Phenomenon, 2009’s Welcome To The Masquerade and The End Is Where We Begin, to once again co-produce alongside front man and guitarist Trevor McNevan, OXYGEN:INHALE features McNevan’s rapid fire and melodic lyrics along with foundational support from Joel Bruyere and Steve Augustine on bass and drums respectively. McNevan describes the sound of OXYGEN:INHALE as being a “natural evolution” for the band. In an auto-tuned era, the band rejected all the studio trickery that has come to define much of modern music and relied instead on solid performances.
“We wanted to make a raw rock record,” he says. “We decided to strip away all the background sounds and popular over-production, so that what you hear are just the instruments and the voice.”
The music itself is also given room to breathe. It has the raw and organic feel of something being performed in the same room. You hear fingers sliding along the guitar fret board, the metallic ring of cymbals, and vocals that sound like they’re two feet away. The band is stripped down to the bare bones, the core elements of guitar, bass, drums and vocals. Meant to be listened to as an album experience, OXYGEN:INHALE tells a story, a narrative that reads like an open letter to the broken hearted, the lost, the abandoned and the hopeless.
Although there are the adrenaline fueled rock songs TFK has become known for, OXYGEN:INHALE also dares to lower the volume on a few songs and allow the melodies and words to soar.
“To me, the words are as important as the melody,” McNevan says. “The song has to say something important, to connect with the audience on a deeper level. I had this image of prostitutes, addicts, business men/women, people from all walks of life, holding up a sign that reads ‘Breathe Through Me.’ Love includes everyone. We were called to love one another, help and support one another, and to walk through life together.”
While lead single “Born This Way” encourages the listener to be who they are, “Untraveled Road,” which hit No. 2 on iTunes’ Rock Song sales chart and racked up more than 184,000 YouTube views, is like marching orders set to music, with vocals delivered with hip hop urgency before exploding into a chorus that reminds of Linkin Park at their catchiest. “Give It To Me” and “Like A Machine” are signature TFK rockers that keep the adrenaline high and feature McNevan’s incredible vocal range and agility. Songs like “Set Me On Fire,” “Glow” and “Oxygen” find the band moving in a new direction with spare instrumentation, while “Set Me On Fire” is a stadium sized song reminiscent of U2 at their most powerful.
With marketing, sales and distribution through The Fuel Music into all territories worldwide except Europe, where it releases through Hassle Records, OXYGEN:INHALE has been promoted on Revolver Magazine, Alternative Press, NewReleaseTuesday.com and more, received an exclusive ‘First Play’ on iTunes Radio, and significant positioning in digital and physical retailers such as iTunes, Best Buy, Amazon.com, Walmart and many others. TFK also played tracks from the new album during the band’s first-ever live event in SiriusXM Octane’s New York City studios as the album continues to rack up wide-spread acclaim.
About Thousand Foot Krutch:
With featured performances and headlining positions on the summer festival circuit after performing at the premiere festivals Rock on the Range and Rocklahoma for the last two consecutive years, the Ontario, Canada-bred TFK has been a continuously escalating highlight reel since their formation in 1997. Receiving over 2,000, 5-star average customer reviews on iTunes® alone for its 2012 independently released, SiriusXM Satellite Radio Octane-nominated “Epic Album of the Year,” The End Is Where We Begin, the album went on to become the band’s biggest ever selling mainstream album (hitting No. 14 on the Billboard Top 200) and spark five Active Rock radio hits (“Let The Sparks Fly,” “War of Change,” “Light Up The Sky,” “Courtesy Call,” “Fly on the Wall”) and two No. 1’s at Christian radio (“War of Change,” “Light Up The Sky”). Remarkably, the three most recent albums, OXYGEN:INHALE, The End Is Where We Begin and Metamorphosiz II The End Remixes Vol. 1 & 2, receive 358,000 daily views in combined streaming across all of YouTube.
With best-selling albums, additional Active Rock radio hits “Fire It Up,” “Move” and “Phenomenon,” plus a slew of soundtrack slots, the group has literally infiltrated every facet of pop culture. They continue to receive ongoing ESPN appearances, as well as various NASCAR, MLB, NHL, WWE, NCAA and NFL airings (including the 2010 Super Bowl), along with the “GI Joe” movie trailer, WGN-TV’s “Smallville” and EA Sports’ NHL 2010 and 2013 video games.
With a major fall tour to be announced soon, all the latest tour dates and additional band information can be found at www.thousandfootkrutch.com, http://twitter.com/officialtfk and www.facebook.com/thousandfootkrutch, where the band has over 1,031,000 likes.
About The Fuel Music
The Fuel Music & Management, LLC, is one of the leading independent distributors of music, CD’s, tapes and vinyl records internationally and enjoys a growing base in artist merchandise sales. Based in Tennessee, the Fuel team brings nearly 50 years of combined music industry experience in record label operations (Furious? Records), record distribution and marketing (EMI Label Group), and artist management for artists ranging from upstart bands to GRAMMY and Dove Award nominated, multi-platinum artists. More information on the company can be found at www.thefuelmusic.com.
SOURCE: Hoganson Media