Event Kicks Off Breast Cancer Awareness Month and Features Performances from Athena Warriors Amy Grant and Kellie Pickler; Hosted by Ashley Eicher of AXS TV
Athena® bottled water has partnered with PANDORA® Jewelry, one of the world’s largest jewelry brands, to create an exclusive after-party for their private “Eat. Drink. Party Pink!” event in Nashville on Sept. 30. The invitation-only festivities will kick off Breast Cancer Awareness month and feature performances from Athena® Warriors Amy Grant and Kellie Pickler, who is also a PANDORA brand ambassador. During the after-party, PANDORA will set up a jewelry lounge for attendees to view and try on the latest pieces from the PANDORA line.
“Eat. Drink. Party Pink!” will be hosted by Ashley Eicher, AXS TV host and producer. She was awarded a Gracie Allen Award from the American Women in Radio & Television for “Outstanding Achievement as a Program Host” and was named as one of Nashville’s “25 Most Beautiful People” by Nashville Lifestyles Magazine. Eicher has also co-hosted specials for ABC.com.
“I have several friends, all under the age of 35, who have battled breast cancer, so I’ve learned that this disease can impact any of us, no matter our age, at any time,” said Eicher. “One of my friends lost her fight in 2005 while another is now cancer-free. My friend Emily was diagnosed in 2012, but because she went to an innovative diagnostic center, she was able to be diagnosed in one day and recently completed treatment. There are so many women who continue to fight this disease and even more who may not know the need or options for early detection. That’s why I am thrilled to partner with Athena on this event to help raise awareness so that we can find a cure.”
“We are thrilled to have Ashley Eicher and PANDORA join Athena to kick off Breast Cancer Awareness Month,” says Donna Staton, Vice President, Marketing, DS Services. “This cause is personal to everyone involved with the event. By coming together, we hope to raise a significant amount of money to support breast cancer awareness, care, education and research.”
“PANDORA is proud to be involved in such an important cause that touches the lives of so many women in the world today,” said Keshia Holland, Director, Public Relations and Online, PANDORA Americas. “This initiative aligns perfectly with the PANDORA brand in celebrating women and the strength they possess. It is our hope that events such as this one that unite people under one cause will continue to support research and make strides towards finding a cure.”
As previously announced, Grant will perform a new song, “Welcome Yourself,” during her performance. The same day that song will be available for sale on iTunes with proceeds donated to the American Cancer Society. Seventy-seven (77) cents from each download through December 31, 2014 will support the American Cancer Society’s fight to end breast cancer. Athena supports the American Cancer Society’s lifesaving mission to end breast cancer. The company’s donation will benefit the Society’s groundbreaking cancer research, help those diagnosed with cancer, and ensure access to screenings and treatment. For breast cancer information or support, contact your American Cancer Society 24 hours a day at 800-227-2345 or visit cancer.org.
About Athena® bottled water
Created for the Cause® by a breast cancer survivor in 2003, Athena bottled water was purchased by DS Services of America, Inc. (DS Services) in 2010. Headquartered in Atlanta, Georgia, DS Services delivers bottled water, brewed beverages, water filtration systems and associated supplies to homes, offices, restaurants, food service organizations, convenience stores and retail locations across the U.S. DS Services’ bottled water products are sold under a host of popular brand names including Alhambra®, Athena®, Belmont Springs®, Crystal Springs®, Deep Rock®, Hinckley Springs®, Kentwood Springs®, Mount Olympus®, Nursery®, Sierra Springs®, and Sparkletts®. DS Services offers brewed beverages under the Standard® and Javarama® brands, as well as other leading national brands. Additionally, DS Services provides water filtration systems, equipment and services under the Relyant® brand. DS Services supports the communities it serves and provides safe drinking water during emergencies and natural disasters. Visit athenawater.com for more information.
For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 80 countries on six continents in over 10,000 points of sale, including approximately 1,100 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter.
About Amy Grant
Amy Grant’s career spans over 25 years and stretches from her roots in gospel into becoming an iconic pop star, songwriter, television personality and philanthropist. She has sold more than 30 million albums, had six No. 1 hits, and been awarded a star on the Hollywood Walk of Fame. In addition to her six GRAMMY Awards, Grant has earned 26 Dove Awards (including four Artist of the Year Awards). Her book, Mosaic: Pieces of My Life So Far, debuted in 2007. Conventional wisdom has it that Grant put Contemporary Christian music on the map. She achieved such breakthroughs as being the first Contemporary Christian artist to have a platinum record, the first to hit No. 1 on the Pop charts, and the first to perform at the GRAMMY Awards. Perhaps her greatest professional accomplishment was to open the door for a flood of other artists in pop and rock to sing about faith and soul and family and still grasp stardom. With that, her legacy as one of the most influential artists of the past couple of decades is assured. Yet her legacy will most certainly reach beyond her music. Several of her friends are breast cancer survivors, and Grant and her husband, Vince Gill, have contributed their time and voices to numerous cancer causes. As an Athena® Warrior, Grant reaches out to women battling breast cancer and to those who love them with quiet determination and true compassion. She sings about love and loss, faith and heartbreak, hope and healing. Her life is as genuine – and as beautiful – as her songs.
About Kellie Pickler
Award-winning country singer Kellie Pickler lives straight from her heart. Few can bridge life and art, story and song, so vibrantly and compellingly. Her rise to stardom began on “American Idol,” when she was just 19. A small-town North Carolina girl, who knows her family history made her into the strong, spunky and resilient person that she is today. Pickler’s beautiful spirit and natural good humor won the hearts of countless fans. After placing sixth on “American Idol” in 2006, she went on to record her first album, which produced three Top 20 hits, was certified Gold, and has sold more than 900,000 copies. Since then, Kellie has continued to record hit albums, perform in concert and earn the admiration and affection of countless fans serving as both an inspiration and role model. Her critically-acclaimed third album, 100 Proof, was named Rolling Stone’s Country Album of the Year in 2012. She has participated in seven USO tours thus far, and has worked with multiple charities. In 2013, Pickler competed on “Dancing with the Stars,” which she and her partner, Derek Hough, ultimately won. Soon after, she released her latest album, The Woman I Am. But despite her stardom, she remains a delightful, approachable woman with a wide-open heart. When her best friend, Summer Miller, was diagnosed with breast cancer at age 36 in 2012, Pickler knew she wanted to flight this battle alongside her. A week before Miller started chemotherapy, Pickler shaved her head in solidarity with the friend she calls her sister. She asked Athena® Water to join her in spreading awareness about breast cancer to younger women. Miller is thankfully cancer-free now. In honor of her friend, Pickler proudly serves as an Athena® Warrior and continues to fight for a cure.
SOURCE: EB Media