Adrian Peterson’s Nike Endorsement Deal Suspended

Nike suspended Adrian Peterson's endorsement deal, the shoe company's latest decision regarding an embattled athlete. Tom Dahlin/Getty Images
Nike suspended Adrian Peterson’s endorsement deal, the shoe company’s latest decision regarding an embattled athlete.
Tom Dahlin/Getty Images

Nike has suspended its contract with Minnesota Vikings running back Adrian Peterson, announcing the decision Wednesday as part of a statement that also addressed the company’s role as a partner with the NFL.

“Nike in no way condones child abuse or domestic violence of any kind and has shared our concerns with the NFL,” company spokesman KeJuan Wilkins said in a statement. “We have suspended our contract with Adrian Peterson.”

Last week, Nike said it was concerned about the child abuse allegations surrounding Peterson and was monitoring the situation. The company pulled some of Peterson’s Vikings jerseys out of some of its stores in Minneapolis on Tuesday.

Nike’s new stance means that the company will not be paying Peterson under the terms of his endorsement contract. It has been an unprecedented week for the world’s largest sports shoe and apparel company, having terminated the contracts of both Ray Rice and Oscar Pistorius.

The Radisson hotel chain, the first sponsor to back away from its involvement with the Vikings and the NFL, emphasized that it would continue to suspend sponsorship of the team, despite Wednesday’s announcement that Peterson has been placed on the NFL’s commissioner exempt list.

“At this time our sponsorship suspension remains,” Radisson spokesman Ben Gardeen told ESPN.

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Darren Rovell

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