A former Charleston Southern University associate professor says he was fired after his image was used on a beer can.
He said the company used his likeness without his knowledge or permission.
Paul Roof says he was unfairly fired because of how his photograph was used.
“It’s been an emotional roller-coaster,” he told WCBD.
Roof was an associate professor of sociology at Charleston Southern University.
The school is a Christian university and affiliated with the South Carolina Baptist convention.
He said he was fired after his image was used on a beer can manufactured by Holy City Brewing.
“My image and likeness, which I do not own, that I’ve never received compensation for and it was a surprise for me that it was put on a beer can by Holy City Brewing,” he explains.
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